Lifestyle of the disciplined. DO THE WORK.
Why We Exist
HARDWORK24/7 exists to build complete players within and without. We emphasize high skill, creativity, and fundamentals; the essentials of true basketball mastery. The mission of HARDWORK24/7 is to deliver elite training programs that empower players, coaches, and trainers to raise the standard of the game.
We nuture athletes, coaches, and trainers to reach their ideal performance through E.P.I.C. development.
Educate – We educate athletes, coaches, and trainers by teaching the game with clarity, discipline, and purpose, building a foundation of knowledge that lasts beyond the court.
Prepare – We prepare players, coaches, and trainers to excel under pressure by sharpening their skills, mindset, and readiness for every situation.
Invaluable – We provide invaluable growth training atmospheres that elevate performance and inspire growth at every level of the game.
Confidence – We create complete players, coaches, and trainers by combining fundamentals, creativity, and passion with a strong sense of confidence for your will to grow. A willingness to step outside your comfort zone and always compete at a high level with true confidence and self-belief.
Meet John Hawthorne
Top-producing Basketball Coach, Skills Developer, and Executive with 15+ years of experience training elite athletes, coaching, consulting and managing basketball operations at the NBA, WNBA, NCAA, International, grassroots, and high school levels. Proven track record of elevating player performance through advanced skill development, basketball proprioception training, and mental conditioning. Founder of HARDWORK24/7, a premier player development organization that has trained NBA MVPs, All-Stars, NCAA POYs, McDonald’s All-Americans, and International MVPs and professionals. Recognized for strategic leadership, relationship building, and creating winning team cultures.
How We Empower
I HELP ATHLETES GAIN INVALUABLE GROWTH AT AN IDEAL LEVEL.
Prime yourself through mental and emotional performance coaching.
MENTALITY
HARDWORK24/7 is the challege within. It’s having the discipline necessary to achieve from the inside out. By letting go of old habits, you can gain the essential skills through a rigorous test of focus and repetition to form new habits through discipline.
Welcome to HARDWORK24/7, where athletes unlock their full potential through mindset and performance coaching. Founded by former professional player and coach John Hawthorne, we understand the pressures, challenges, and demands athletes face today. Our mission is simple: to build disciplined, confident, and focused individuals who thrive on and off the court. Whether your goal is to strengthen your mindset, overcome setbacks, or elevate your performance, our coaching is personalized to your journey. Don’t just play the game, master it. Start your transformation with us today.
ENHANCE MINDSET
Through tailored coaching and a unique approach, we sharpen the mindset behind the individual. You’ll learn to utilize your gifts to unlock your talents through fundamental disciplines. Build true confidence and self-belief, the courage to face challenges head-on, and the resilience to rise after every fall. With a growth-driven mentality, improvement becomes second nature, and every obstacle turns into an opportunity to advance.
ENHANCE PERFORMANCE
Our coaching is built around you; helping you sharpen focus, stay composed when the pressure mounts, and direct your energy with purpose. You’ll cultivate a growth mindset that transforms challenges into stepping stones, while resilience becomes your second nature. With every setback, you’ll rise stronger, shaping yourself into a complete and elevated individual.
ENHANCE LEADERSHIP
Mindset coaching equips you to speak with precision, ignite movtation in others, and lead through action. It forges the confidence to trust your voice, the courage to embrace difficult choices, and the resilience to stand tall under pressure, molding you into not just a stronger athlete but a truer leader.
HardWork Works
““You have helped in many different aspects in your own way. If I was forced to label it, I would say instilling confidence.”
– Scott Machado
“Nah although it was late in my career and wish I would’ve linked with you at the start of my pro career, your approach to every game was what I was taught in life. “
– Gary Forbes
“The problem that you have helped me solve in my game that stands out is finding the ability to play the game mindfully. “
– Tyson Etienne
“First thing that comes to mind is probably not letting one shot snowball and affect the next one.”
– Jack Bailey
“The biggest component of my game that you helped me with was being intentional in every game, practice, workout, or rep!”